Similarly, when paired, account-based marketing and inbound marketing have the power to make waves (the good ones) for your business, lead scoring helps in identifying the potential leads, and account-based marketing helps in making akin leads sales-ready. But also, account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which your organization considers and communicates with individual prospect or customer accounts as markets of one.
If you manually try to distribute leads among your sales team, it will take up days and your leads will lose interest in your brand (or worse, forget about you), make the click count by creating content experiences that are personalized, engaging, and drive conversions from your email, advertising, social, and direct mail campaigns, ordinarily, together you work out your growth goals, clear the clutter or bottlenecks, create a strategic plan, and convert more organizations and develop new income streams.
Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to interests and behaviors, and build a continuous story over time, with an extremely focused niche of potential customers in defined verticals (mobile service businesses), you use account-based marketing to help you gain traction with potential customers. So then, an understanding of the account based approach and how to deliver beyond best practice significantly increases the performance of account based marketing programs.
Because account based marketing is laser-focused, while each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business, for example, as part of a wider inbound marketing strategy, personalised and strategic email marketing lets you nurture leads and improve brand communication.
Instead of the waterfall where an account is passed from one team to the next, marketing should advance to provide cover across the entire lead and customer lifecycle, content marketing will approach professional, production quality media standards, driven by deep insights and data analytics, with live events leading the way. As an example.
Essentially, the whole premise of account based marketing is to identify higher quality leads that will close, inbound marketing is one of the most effective strategies your organization can leverage to increase sales of its products and services. In conclusion, marketing automation refers to the processes and practices that your organization can adopt to improve the efficiency of marketing based on several online channels.
Social media, email, and content marketing all require content that is unique and engaging — something that adds value to the conversation, increasing lead conversions by just a few percentage points can significantly influence the bottom of the sales funnel, also, you impact and accelerate the development of revenue, throughout the funnel, using your account based marketing methodology.
Now, your lead scoring system can reprioritize that lead and automatically pass it along to sales, all without any manual effort on your part, using the right sales enablement software, sales and marketing teams work together seamlessly to deliver timely, relevant, and on-brand content to prospective buyers.
Want to check how your Account Based Marketing Processes are performing? You don’t know what you don’t know. Find out with our Account Based Marketing Self Assessment Toolkit: